According to a recent article (After Six Wins, the Plate Might Just be Full) by Sally Jenkins (she helped Lance write his books), Nike has sold over 8 million LiveStrong brands.
The story also contains this little note:
Ten minutes before Armstrong went out to warm up for the final time trial of the Tour in Besancon, he checked his Blackberry, and read a message from a friend at Nike, Scott McEachern. That day, a man had gone into a Niketown store and purchased 500 yellow LIVESTRONG bracelets, which are being sold as a fundraiser by Armstrong's cancer foundation. The goal was to sell them for a dollar apiece and raise $5 million, but 8 million have been sold. The gentlemen who bought a case of 500 had bought them for this reason: His father had just died of cancer. While he was alive, the father had watched every minute of the Tour. His son wanted to give the bracelets out at the funeral.
"I read that literally 10 minutes before I got on the bike to warm up," Armstrong said. "Do you think I was a little motivated?"
So far I have given away close to 100 bands this month, I hope they will still be available in the future.
Visitor Comments
only want 1 tell me where in s e england
Posted by: pete shaw | August 18, 2004 7:30 PM
Where can the bracelets be bought. My grandson and myself want one soooo bad.
Posted by: margaret | August 27, 2004 12:56 PM
The bracelets can be purchased on Ebay or at
any of your local sporting goods stores. (although they have been sold out at many of the local stores!)
Posted by: marie | August 27, 2004 6:58 PM