UCD - I Just Want To Buy Gas

+ Posted by Josh Hallett on 11.16.04 // 03:56 PM

While in Orlando yesterday I stopped to get gas at a Citgo station. I did the standard pay-at-the-pump thing...but ran into some issues.

Insert/remove card, wait for the "OK," but it asks me for my 'Billing Zip.' Haven't seen this one before. Sure enough below the screen is a sticker informing users to "Enter Your Billing Zip Code for all Credit Card Purchases."

I enter my zip code, wait, then I am told "See Attendent." I go inside, talk to the cashier. It seems I am expected to enter the zip code where I send my credit card bill, that is what is meant by "Billing Zip." I bet you ask 100 people what their billing zip is, all 100 will give you their home zip code. Who even knows their credit card company's zip code?

The cashier tells me the 'new system' is the biggest pain in the ass. The purpose is to prevent credit card theft, but it is more of a hassle to customers than it is worth.

So once again...was this ever tested with a human?

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