To pick up on a comment I made in my previous post about the so-called wiki wars:

Bad-mouthing your competition will just drive your customers to them.

Here is a quick story. Back in 96/97 when I first started up my web studio, we had a rather 'fierce' competitor in our market. This competitor, who shall remain nameless, loved to bad-mouth us.

As we would acquire new clients we would ask them how they found out about us, and why they chose our firm over the others in the area. One client gave this response..(paraphrasing)

"Well actually we had never heard of you, initially we met with your competition since they were considered the market leader. During their initial presentation they spent a great deal of time talking about how much better they were than you. My assistant and I walked out of the meeting and said, 'I guess we know who we need to talk to, since they're scared to death of them' and that's how we found out about you."

Over the course of 1997 we picked up at least three clients in this manner. They almost all had the same story.

Competitor, thank you for bad-mouthing me.