Kevin Dugan has a recap post titled, 'Why Isn't Ketchum Blogging?'. (Background reading: Jay Rosen, Jeremy Pepper, AdWeek) Quick quote:

Ketchum should learn from Martha Stewart. She eventually created a Web site that got her on record with her side of the story. Martha used the Web to her advantage, marshalling support and pointing visitors to positive op/ed articles.

Say what you want about Martha, her stock is up since she went to jail, and it will go up even more when she gets out. Kevin goes on to write:

Ketchum needs to state the facts, admit their guilt and detail what they are doing to rectify the situation. It will take much more than simply firing a top executive. Ketchum needs to donate money that brings together IABC and PRSA to create a cross-organizational task force to truly, finally, really and seriously look at ethics and accreditation in our industry. What we have currently has no teeth. Ketchum has clearly shown this to be the case.

We can all hope, but I doubt it. I have never been involved in a membership-based/volunteer organization that has the spine to do anything in situations like this. Jeremy gives his opinion about PR associations:

As already noted, PRSA put out a tepid response against Ketchum, the Council of PR firms defended Ketchum ... and IABC said nothing. These are the three biggest PR associations, but they are not doing it for PR.

I wonder what FPRA would do?