In advance of the Super Bowl Commercial spectacular (yes many people just watch the big game to see the commercials), Jeff Jarvis has a post titled: Nipplegate, a year later.

And today we're sure to see the dullest Super Bowl commercials and half-time show in history.

This wasn't mass hysteria that did this. This was mass-media stupidity.

Yes I expect the commercials to be somewhat lame, but a commercial does not have to feature sex or low-ball humor to be great. Remember the EDS ad Herding Cats? Although not a Super Bowl commercial, eBay's Toy Boat is excellent.