My primary purpose in attempting to live-blog the Super Bowl commercials was an experiment. Would I do it again? Probably not. A Tivo would have made things much easier.

I didn't get a chance to really watch the game, but I am a Steelers fan, so I did not need to give the game my full attention. I had one quick run to the kitchen, where I guess I missed the Brad Pitt Heineken ad.

At times is was difficult to come up with commentary on the fly, or in some cases breaks would come so quickly that I was thinking about overlapping sets of commercials.

I kept a close eye on my blog stats during the process and noted some interesting trends. I estimate I had around 20 visitors constantly watching my blog, with hundreds of others stopping by for a quick look.

What was interesting was to see the incoming referral logs. Technorati showed their power to search "What's happening on the Web right now." Shortly after a series of commercials I would see inbound links coming from Technorati searches for items such as: Pepsi, P. Diddy, Puff Daddy, iTunes, Emerald Nuts, etc. My assumption is that people were hitting Technorati to see if anybody was talking about the commercials. For a conversation evolving in real-time Technorati is the place to start.

The traditional search engines such as Google, Yahoo and MSN were sending traffic from searches of: Super Bowl Commercials, Live Blogging and similar queries.

I will keep an eye on the incoming traffic for the next day or two and post an update.

So the experiment is over from a technical standpoint. So what were the best commercials? That's the next post.