Internet Stock Blog has a post about Hollywood Media implementing RSS feeds. Hollywood Media owns Hollywood.com, Broadway.com and 26% of MovieTickets.com. From the post:
- Trailers and More
- New Movies this Week
- Weekend Box Office Top 10
- Recent News
- New Reviews
- Celeb Birthdays
- Celeb Photos
HOLL also seems to have negotiated agreements with RSS aggregator firms Pluck and Newsgator. Both aggregators are offered for download on Hollywood.com, and Hollywood.com's RSS feeds are included as pre-installed default feeds.
A few noteworthy items:
1. Some of these feeds sound interesting, I know I always hit E! Online Sunday evening to check the box office top 10.
2. When you download Pluck or NewsGator from their site, Hollywood.com's RSS feeds are pre-installed. That's the first time I've seen that type of pre-installed option. Does anybody else know of a site that is doing that?
The post goes on to discuss the financial impact the addition of RSS feeds will have on Hollywood.com.
- Hollywood.com takes market share from competitors IMDB.com, Movies.com, and portal sites like Yahoo! Movies, none of which seem to have yet implemented granular RSS feeds.
- RSS feeds on Broadway.com could offer last minute deals on Broadway tickets. Currently, Broadway.com simply trashes unsold Broadway tickets, so the financial impact would be 100% of the revenue generated from any last minute sales.
- RSS feeds for individual movie theaters on MovieTickets.com? That would allow users to sign up for an RSS feed containing movies and showtimes from their local movie theater; clicking on the link would take you to a page on MovieTickets.com where you could purchase the ticket online.
And the downside? RSS feeds allow users to bypass Hollywood.com's ad-filled home page, and to find content with less navigation. That means fewer home page views and ad impressions for Hollywood.com. One way of looking at the impact of RSS: it's like stripping off the front page of a newspaper, and giving readers direct access to everything inside without requiring a contents page.
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Patrick Loweri
http://www.broadwayticketsbargain.com
Posted by: Patrick Loweri | May 5, 2006 7:19 AM