LiveSTRONG Sells 900,000 Bands in One Day after Oprah Show

+ Posted by Josh Hallett on 02.15.05 // 02:17 PM

The Lance Armstrong Foundation announced that the single-day sales record for LiveSTRONG bands was broken this past Friday. The original record was 382,000 bands, the new mark of 900,000 bands sold was a result of Lance Armstongs' appearance on the Orpah Winfrey show. Plus an additional 300,000 more bands were sold on Saturday.


The theme of Friday's show was of course LiveSTRONG. Lance and Orpah challenged the viewing audience to break the sales record. Viewers were encouraged to go to LAF's online store and order bands. The promotion seemed to work.

The current sales total for LiveSTRONG is around 33 million bands!

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