Some of the corporate bloggers I consult are hesitant to use FeedBurner's services since they feel they lose some brand identity with the standard FeedBurner URL.
The standard FeedBurner URL is: http://feeds.feedburner.com/feedname
You can see how a company that places their URL on everything would think twice about promoting a different domain name for their RSS feed.
Dick Costolo of FeedBurner posted a comment on a post about ad revenue for RSS syndication last night. I used that opportunity to ask him if FeedBurner had a solution?
Here's the instructions: http://forums.feedburner.com/viewtopic.php?t=3
Obviously, we have to do a much better job of publicizing this.
The link Dick provided talked about a possible technical issue with the solution, here is the original post: 'Pointing an existing feed URL at your new FeedBurner URL' This tip gives you instruction on how to keep the URL to your FeedBurner feed at your domain. The new URL might look something like this:
I was able to follow the instructions and set up my feed using the URL above. Don't worry though, http://feeds.feedburner.com/hyku still works.
The trick is only a redirect though. Once you enter the URL, the browser is re-directed to the FeedBurner URL. The next step would be to allow FeedBurner to remotely write the file to your server. This would obviously require setting up an FTP account in FeedBurner's system. Sounds like a 'premium/pay' option to me.
