In David Pogue's most recent Pogue's Posts he asks, "What's the correct approach for a P.R. person who's representing an obvious dog?
The post is based upon a review he did of the new Olympus m:robe 500i, which he was not impressed with. Olympus had two Super Bowl Commercials. Here are my thoughts on the Olympus spot.
He was even willing to call Olympus's $5 million SuperBowl ads for the m:robe "a mistake," since they made it look like you can take sharp, bright photographs of people in motion. (You can't.)
The whole thing made me wonder: What's the correct approach for a P.R. person who's representing an obvious dog?
My guy's approach was to be honest, but I can easily see it getting him in trouble. But what's the alternative? To be a blathering slave to the company line, even when it bears no semblance to the truth?
Dear Olympus: Your man did the right thing. Don't knock him for it.
The truth shall set you free. Of course it may also set you free from your client.
What is a better scenario? Selling somebody on a product, only to have them hate it and tell all their friends not to buy it? Or be honest, and tell them 'try the next one, it will be better'?
