Steve Rubel has pointed to a ClickZ article about media branded RSS readers.
This is something I discussed last month, specifically how this move compares to newspapers becomings ISPs in the 90's.
Doc Searls weighed in on whether the RSS tools would be run by the editorial or advertising departments.
The major issue is revenue from advertising.
Futher reading: Even More on Newspapers, RSS and Ad Revenue, Aggregation Advertising Aggravation (Read/Write Web) and RSS Abuse: What’s fair use and what’s abuse (Jason Calacanis)
