Jeffrey Hill has posted an interview with Christine Halvorson the chief blogger at Stonyfield Farm. Christine oversees Stonyfield's five blogs.
Christine was also interviewed in December of 2004 by Rick Bruner. Jeff's interview is longer than Rick's and offers some good tidbits:
CH You know, we don't and it's interesting that you say that. I'm part of the public relations department so obviously we are people who are sensitive to how the public is perceiving us, but Gary Hirshberg, the CEO, said he's not concerned about that; he's more concerned about building relationships with the people who are our loyal customers. His directive to me was to be real, to be authentic. And because of the nature of our product, organic yogurt, we do get people who are very loyal and committed to eating organic food and supporting organic agriculture. So because we know that about our customers, we assume that the risk of communicating with them directly and on a personal level is one worth taking.
For an alternate viewpoint, look over Blogthenticity's take on the Stonyfield blogs. The title of the post, "Is the Stonyfield Bloghurt Experience Turning Sour?" gives an indication of the tone of the post.
