Following up on my post this morning about publishing full feeds, Robert Scoble addresses the relationship aspect of RSS:

Here, let's rank RSS feeds from worst (least useful for readers) to best.

Worst: headline only feeds with ads.

Almost worst: partial text feeds with ads.

Barely passable: partial text feeds without ads.

Better: Full text feeds with ads.

Best: Full text feeds with no ads.

I'll only subscribe to the bottom three kinds of feeds and if your content isn't really "must read" (the New York Times, for instance) then you better stick with the bottom two.

Again, when I subscribe to an RSS feed that means I want a long-term relationship. Think about what that means.

You need to build that relationship. A while ago I put out an informal survey to my readers. I was surprised by the number of responses that I received. I listened to what they wanted, and I try to provide it.