BusinessWeek highlights something I have been preaching for a while: blogs can boost your career. In some of the talks I give to public relations and marketing professionals the focus of questions and discussion is usually about the client/company...why should our client/company blog, what should we/our client blog about, will we have time? ...etc.

Every once and a while I will say, "Stop thinking about your client or your company for a minute and think about yourself. Why should YOU blog?"

A few quotes from the BW article:

Blogs are also being touted as a strategy for career enhancement. The idea is for professionals to start blogs that focus on topics of interest to people in their fields. The goal is to position yourself as an expert in the field -- at least among people who read blogs.

A blog is actually better for the career than a Web portfolio, which is just another form of the resume, said Jeff Kaye, CEO, of recruiting firm Kaye/Bassman in Dallas.

A good blog can show that you are up to date on the latest ideas and news in your industry, he said. A resume or Web portfolio only highlights your past accomplishments.