Truth in Advertising: Saab

+ Posted by Josh Hallett on 06.09.05 // 02:59 PM

Saab has recently been promoting their new SUV, the 97x. The tagline for the TV commericals and other ads has been, "Distinctively Designed". I have to laugh at that. What is so 'distinctive' about taking the standard GM mid-size SUV chasis and throwing a different grill on it?

Other 'distinctive' models include: Chevy Equinox, Buick Rainier, GMC Envoy, Pontiac Montana and the Oldsmobile Bravada.

I used to be a big Saab fan back in the late 80's and early 90's. One of the stupidest things I ever did was sell my 1986 Saab 900s. That thing was a workhorse. I sold it with 185,000 miles on it in 1996. I still see it driving around today.

Of course Saab was never the same once it became part of GM.

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