Last week Mike Manuel posted about how marketers are ignoring the little bloggers at the end of the long tail.

So, while Joe Blog on the C-list may lack the reach of his blogger brethren, he still has a degree of influence on those folks who read his stuff. Even if it's only 5 people, those 5 people follow Joe Blog because they either know him, like what he writes or they share a common interest. Regardless, there's a level of trust in Joe. And influence is a very powerful byproduct of trust.

So my advice to marketers? Get to know Joe. He represents the real opinion shifting power of the blogosphere...

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