Following up on blogs posts from Neville Hobson and Stowe Boyd about Ketchum's new 'Personalized Media', here is my vision of a Ketchum blog pitch.
Ketchum Account Rep (KAR): We think you need a blog.
Ketchum Client (KC): A blog, I've read about those.
KAR: Yes, they can generate a great deal of buzz.
KC: Do you guys do blogs?
KAR: Yep, we just launched a special division.
KC: We don't have to write it do we?
KAR: No we'll take care of all that.
KC: Great, let's get one of those blogs going.
And with that a lame corporate blog is launched and a client is charged tens of thousands of dollars.
Visitor Comments
Heh...
Actually I envision the KAR saying 'yeah, the kids these days... they love the blogs.. you gotta do a blog...'
Posted by: david parmet | June 16, 2005 6:19 AM
Jealous on the last part? ;-)
Posted by: Jeremy Pepper | June 16, 2005 10:44 AM
Jeremy:
Actually no, I am used to it. I owned a web development firm for a number of years. I saw plenty of people over-spending for poor work.
Posted by: Josh Hallett | June 16, 2005 3:44 PM
We have the same discussion in Spain.
How could we trust our SEO when they don't appear in Google's first results?
How could we let them talked about blogs when they don't participate in the blogosphere?
Actually, they spam blogs with their own press release about their practice... Unbelievable.
Posted by: Octavio Isaac Rojas Orduņa | June 17, 2005 9:12 AM
A little harsh to say over-spending for poor work. Ketchum - despite what we may all think of this blog launch - is still a top PR firm.
Posted by: Jeremy Pepper | June 20, 2005 1:07 PM
Yeah, I guess I should have just said "over-spending"
Posted by: Josh Hallett | June 21, 2005 1:23 PM