Ketchum Pitching a Blog

+ Posted by Josh Hallett on 06.15.05 // 10:13 PM

Following up on blogs posts from Neville Hobson and Stowe Boyd about Ketchum's new 'Personalized Media', here is my vision of a Ketchum blog pitch.

Ketchum Account Rep (KAR): We think you need a blog.

Ketchum Client (KC): A blog, I've read about those.

KAR: Yes, they can generate a great deal of buzz.

KC: Do you guys do blogs?

KAR: Yep, we just launched a special division.

KC: We don't have to write it do we?

KAR: No we'll take care of all that.

KC: Great, let's get one of those blogs going.

And with that a lame corporate blog is launched and a client is charged tens of thousands of dollars.

Visitor Comments

Heh...

Actually I envision the KAR saying 'yeah, the kids these days... they love the blogs.. you gotta do a blog...'

Jealous on the last part? ;-)

Jeremy:

Actually no, I am used to it. I owned a web development firm for a number of years. I saw plenty of people over-spending for poor work.

We have the same discussion in Spain.
How could we trust our SEO when they don't appear in Google's first results?
How could we let them talked about blogs when they don't participate in the blogosphere?

Actually, they spam blogs with their own press release about their practice... Unbelievable.

A little harsh to say over-spending for poor work. Ketchum - despite what we may all think of this blog launch - is still a top PR firm.

Yeah, I guess I should have just said "over-spending"

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Linking Blogs

Listed below are links to weblogs that reference Ketchum Pitching a Blog:

» Blogging practices that need practice from Marketing Begins At Home
Ketchum announces a Global Personalized Media service with a 300+ words news release that goes on and on and on and on.... You can almost take this one apart, sentence by sentence, for committing all of the sins of traditional corporate-speak PR. You ... [Read More]

» Dear Ketchum, welcome to the blogosphere. from PR meets the WWW
When it launched the Personalized Media service, Ketchum had some good ingredients for preparing a smooth entry in blogland: a (sort of) blog (and RSS feeds, by default), a podcast (well, almost), and a collaboration with a PR blogger. But it just didn... [Read More]

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