The Eleventh Annual Euro RSCG Magnet and Columbia University Survey of Media finds more than half of journalists use blogs. The study lists some interesting stats:

53% of journalist respondents reporting using blogs for such purposes. But respondents also turn to blogs for other uses, including researching and referencing facts (43%) and finding sources (36%). Most notable, fully 33% of journalists say they use blogs as a way of uncovering breaking news or scandals.

I say, "who are they talking to?" The overwhelming number of journalists I talk to don't use them. Kaye Trammell and I traded some e-mails over this study today. Her comment?

Do I believe it? Ehhhhh .... I need to look more in to who their sample was first. I can't tell you how many journalists still call me to say, "I've been assigned to write this story about blogs & I don't know what one is ... can you help."

All we have to go on now is the initial numbers that were released on Monday, June 20th. The full report will be available in July on http://www.eurorscg-magnet.com/. I'll post an update once the full report is out. (We'll see what Kaye has to say as well)

I first learned about the study from a MicroPersuasion link to a Clickz article. I did find it funny though that the Clickz article did give a plug for Cooper Katz's Micro Persuasion practice.