Here are some links to some recent blog articles in traditional publications. Why am I linking to these two articles? Because I was quoted in them. How's that for transparency!

- Ragan's Media Relations Report - Making the case for ‘ghost-blogging’

- Orlando Business Journal - Corporate quandary: To blog or not to blog

The Ragan article discusses whether blog posts should be ghost-written. I did that interview quite a while ago and I think the writer perfectly captured what I said. The subject is a touchy one, and something that I am being asked about quite a bit; actually, the comment is, "can't you write this?" I have helped a few clients with initial thoughts or subject areas, but I make sure the content is in their own words. My only complaint about the Ragan article is that all the other firms mentioned received links, while I did not. (Quick thanks to Morgan McLintic for sending the Ragan ProfNet lead my way)

The OBJ article was a bit different. The writer, Chris Kauffmann, knew very little about blogs. The majority of the interview was spent doing background on the medium. As usual, an hour interview turned into a few select quotes. Most notable was: "It is extremely important that blogs not be done by a company's public relations or marketing personnel, but by 'the people who do the real work'." My friend Matt Gomez of Channel Intelligence (who was also featured in the article), jokingly pointed out that I made it sound like PR and marketing people don't do 'real work'.

The OBJ writer was looking for a number of local business blogs in the Orlando market, but there aren't that many. I told Chris to contact Buzz Bruggeman of ActiveWords fame. Buzz wasn't featured in the article. I'll have to check with Buzz to see if he got a call or e-mail.

As I mentioned earlier, the OBJ article talked about the blogs Channel Intelligence is creating as well as a new service called Blogstar Network from Mind Comet. More on that in a bit....