If I lived anywhere near Dallas I'd go to this lunch. PRSA Dallas will feature Michelle Milford, assistant director of public relations, The Lance Armstrong Foundation. Michelle will talk about the LiveSTRONG campaign at the August 11th meeting.

The presentation will include a discussion of the strategy, the tactics and the unforeseen hurdles of the Wear Yellow Live Strong wristband campaign, as well as a view from inside a media frenzy. The discussion will also briefly examine the changing brand of the LAF and the challenges and opportunities a PR person faces when your famous namesake breaks a world record.

Plenty of other LiveSTRONG posts here.