Ahh homonyms, they'll sneak up on you sometimes. The other day I was checking the tag branding on Technorati. On the results page, pictures tagged branding are pulled in from Flickr. If you are used to the term branding in the marketing and communication sense, you will quickly be reminded that branding also means:

A type of body modification that is applied to the body with heat with the goal of producing an artistic and aesthetically pleasing scar.