Favorite New Word: Opaque

+ Posted by Josh Hallett on 08.25.05 // 12:42 PM

Rex Hammock pointed the way to Nick Bradbury calling Apple 'opaque'. I like that word. It's a good contrast to 'transparency'. Which is not my favorite word.

Visitor Comments

I agree with you and I disagree with you.

I am a firm believer in transparency (but then again the law requires me to be, as you noted in another post.) But unlike you, transparency is not not one of my favorite words

(Wow, I just had a 5th grade flash back of Sister Elaine saying, "A double negative is a no-no.)

But I agree with you that its use is often suspicious. I get annoyed when I hear corporate PR pros use it to describe their practice. But that's the problem with buzz words. They mean nothing. It's like "thinking outside of the box." So many people are now outside of the box that being inside the box might be the most creative place to be.

I think my issue with 'transparency' stems from the misuse of the word.

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