Over at Voce Nation Dave Black writes about a touchy subject, Cashing In On Tragedy: Is Hurricane Katrina Another Opportunity to Peddle Your Product? I feel that most firms are genuine in their efforts to support those in need, but there are those that attempt to capitalize on it.

next time you’re pressured by your manager or client to “leverage the news of the day,” take a minute to pause and carefully assess exactly what you’re “leveraging.” Even if your widget can help save the world from the next disaster, chances are we can all wait a few weeks to hear about it.

Read the entire post.