Stephen says when blogging his most important audience is himself.

My interests in particular subjects may wax or wane, but if I'm allowed to talk about whatever's on my mind at the time I'm far more likely to keep contributing, as opposed to highly specialized blogs which may or may not hold my interest level longer term. This isn't always possible in settings like corporate blogging, of course, but when I talk to people about starting blogs I emphasize the importance of having personal ownership - and by extension, accountability - for a blog. Ownership alone is not going to make a non-writer want to write, but it may keep a writer writing.

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