In mid-September Always Low Prices picked up that Mike Krempasky of RatherGate.com fame was hired by Edelman to work on the Wal-Mart blog account.

My work largely focuses on helping companies appropriately shift conversations online, to not only build a better image - but to actually be better online citizens. The first account I’ve had the pleasure to work on is that gigantic little company based in Bentonville, Arkansas. I can’t tell you what an experience it’s been over the past two weeks - watching this corporate giant lead the way in response to Hurricane Katrina and helping to tell that story.

Wal-Mart launched a blog shortly after Katrina. If it wasn't obvious, bit hat-tip to Always Low Prices.