It seems that the auto insurance business is a zero-sum-game. Every ad on TV/radio from: Geico, Allstate, State Farm, Esurance and Progressive, all state that 'millions of people switch to them every year'. I guess those 'million' people coming to one firm had to leave another.
You never hear one firm saying, "250,000 people left us this month."
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Visitor Comments
Another interesting thing is the 15% geico, 21st, progressive. The reason they say that is that their marketing people found that a 15% difference in price is what it takes to get people to switch companies
Posted by: dracula | January 12, 2006 10:49 PM
That's right. People don't just dump their car insurance coverage en masse and never purchase it again. Good observation.
Posted by: Auto Insurance | April 2, 2006 11:59 PM
This blog posting was of great use in learning new information and also in exchanging our views. Thank you.
Oscar DeMaria
http://www.automobileinsurancecheap.com
Posted by: Oscar DeMaria | May 12, 2006 3:50 AM