Last week BusinessWeek published a cover story on the MySpace Generation. Like Rex, I also go 'ugh' when media, or anybody else that doesn't have a clue discusses a new 'trend' or 'hip' thing. Not that I am claiming to know any more, but that's just it, I don't claim to. The article does confirm what I have been seeing in my talks to students recently.
When talking to a group of PR students at Florida State University last month I asked, "How many of you write a blog?" Between 5-10 hands out of 150+ students went up. Next question, "How many of you have a MySpace account?" Almost all the hands went up. Same thing with Facebook.
Just when media and PR think they 'might' have a handle on blogs the next generation comes along. It will be interesting to see how traditional media and marketing folks will attempt to interject themselves.
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It will be interesting to watch because it is likely to be a clumsy, "little m" attempt to interject themselves. The first few companies usually learn by doing...doing it wrong.
However Coke looks like they've managed to tap into it, but you can be sure BusinessWeek now has it on many other company radars.
Posted by: Kevin Dugan | December 6, 2005 4:52 PM
Everyone knows myspace but i have never heard of Facebook before sorry nothing personal :-)
Posted by: personals | February 4, 2006 3:18 AM
Looks like they want more Rumor has it that myspace is coming out with a better version of there site on another domain name starting march 1st it will be another social networking website with alot more features. I guess to stay ahead of other sites coming out like myspace.com also i heard it will be called www.FriendWise.com i guess well just have to see if that happens.
Posted by: myspace | February 12, 2006 8:54 PM
I really enjoy reading your articles. Keep up the great work.
TBoardenson
Posted by: Tom | March 6, 2006 1:27 PM
why do you have to be 16 to get a my space cant you have on if you are 10 or 12 years old can you guys mske one for 10 and 12 years old
Posted by: caitlin | June 11, 2006 9:03 PM