Update: Some other blogs that have linked here might have implied that I condone this....I don't. Ghostwriting of blogs is a bad idea and I have to think that you'll eventually be found out.
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Last week I had a conversation with a friend about ghostwriting blogs and how he has been approached to write quite a few. I didn't want to 'out' him, but Steve went ahead and wrote about it himself:
The ghost blogger headhunter may get involved or a specific ghost blogger will get hired at this point. The writer's job will be to post eight to 12 blogs per week on the company's corporate Web site. These writers can get paid $1,000 to $5,000 a month, depending on the traffic they generate.For example, if a blogger is paid a base of $2,400 per month, she could receive an additional amount of money based on the amount of traffic she brings to the site. If the average traffic is 100,000 page views, she could get a bonus if it goes up to 110,000, 120,000, 150,000 or 200,000 page views and so on. The more buzz produced, the more money earned.
Related posts:
- Morgan asked this back in May of 2005
- BL talks about a recent survey
Visitor Comments
Oh ha ha ha.
The dumb ass companies who still try to use Old Media business plans for blogs. What retards!
A blogger for a corporation should not be paid a bonus for increased traffic. This sucks. He or she should be paid a bonus for accurately and clearly explaining the company's products, benefits, policies, etc.
Butts in seats. Eyeballs. When will these inepts ever change? Why do they have to quantify? For their accounting department?
Blogs are not web site traffic builders nor are they good at being vending machines.
Blogs are for two way conversations conducted in candor and authenticity, honesty and integrity.
You cannot judge a blog by traffic, page views, comment quantity or quality. These are ancient benchmarks that are completely irrelevant today.
Wake up dopey corporate world.
Posted by: steven streight aka vaspers the grate | January 12, 2006 11:45 AM
P.S. I am not impressed with the Datamation site which you link to.
No commenting enabled at Datamation? Then the dammed thing is not a blog. So why is Steve Warren telling us about blogging and ghost blogging for hire, and all the rest...when this Datamation site is itself not a blog?
Seems spurious to me.
Why does the Typepad "Remember personal info" never work on my browser? I see the same problem at Dave Taylor's blog.
Posted by: steven streight aka vaspers the grate | January 12, 2006 11:52 AM