Media Blogs: Explaining Decisions Made in the Newsroom

+ Posted by Josh Hallett on 01.26.06 // 07:10 AM

Orlando Sentinel editor John Cutter blogs about the paper's decision not to post an audio tape of a 911 call.

Yes the Sentinel is one of my clients, but I link to it because it's a great example of how the traditional media can/should use blogs.

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Visitor Comments

Josh, Thanks for the mention. The comments are running pro and con on our decision. What is interesting are the couple of people who do not believe we should act as a filter, which I suspect might a function of the freedom many feel on the Internet to find and see (almost?) anything.

I'm still new to the blogging community, but I definitely agree that the post on the Sentinel's blog is a great way for blogs to be used in order to gain information. What a great tool that has been made available to us as a source of information. How could the Sentinel gain so much feedback (both bad and good) so quickly and allow other readers to view the feedback in one location if it weren't for the blog? Also, it allows readers who would never have the chance to discuss the issue with each other a forum by which to debate their opinions. Whether one agrees with the Sentinel's decision to not post the 911 call, disagrees or isn't sure, the fact the readers can sort through the thoughts of their peers is an informational and educational milestone in my opinion.

Also, the blog allows the publication to respond immediately and publicly to any criticism and/or accolades it may receive. Plus, from a PR standpoint, what better way for a medium to gain more (and free) insight into its publics then by hearing their opinions from their own mouths (or fingers in this case).

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