McDonald's New Blog is Editing Posts - Updated

+ Posted by Josh Hallett on 01.27.06 // 11:29 AM

Update:
This is bizarre, the text I reference is not in the RSS feed, but it's on the site. They might have been editing the page and cut/pasted the copy. Looking at the site, the paragraphs are reversed from the permalink and the home page. Perhaps like MT or TP they need to rebuild that pages to show the changes in other locations.

This whole past few minutes has been rather interesting..Robert French figures I happened to catch them right was they were editing the post. And when I say editing, I mean changing the order of the copy rather than removing it. Robert says the lesson is to live-edit your posts....:-)


Original Post:

One of the things I love about NetNewsWire is that is shows changes in RSS feeds, i.e. if somebody deletes something from a blog post it highlights the change. Here's a screen shot of the second blog post from the new McDonald's corporate blog. The second paragraph was removed. (you can click the photo for a full-size image)

McDonald's is already editing blog posts

The removed edited text:

In a nutshell, our approach is to work collaboratively with our suppliers so they can meet our expectations and advance our priorities. What's your view of this approach? For example, should we set across-the-board targets and goals for suppliers, rather than work with them to develop individual targets and goals? What should our priorities be for promoting social responsibility in our supply chain?

Why remove it? Perhaps they don't want to hear exactly how people want McD to promote social responsibility in their suppliers.

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