I've recently been talking with a potential client about blogs. It's an amazing place with a deep, rich history (before any of use were born). The people who work there do so because they love it and feel connected to it. When talking with one individual about blogging this was a comment:
I’ll be the first to admit that I’m not a techie, propeller head, etc. But I do have a passion for this place and a desire for as many people as possible to visit it.Sounds like a great candidate for a blog doesn't it? They feel they have an under-utilized treasure and want to let others in on the secret. So I ask, "How are you currently sharing your story and your passion?" Answer? Media releases, TV commercials, etc....doesn't really scream passion does it? Imagine what a blog could do.
Doing some quick blog searches reveals that the majority of the bloggers that post about it share that passion. It's almost a dream client.
We'll see what develops and I'll post updates on our progress. When we get to the right point I'll tell you all about them and will be asking for some input on what you think are some good ideas and concepts for them to implement.
Visitor Comments
Sounds like English Cut to me....
Posted by: david parmet | March 21, 2006 9:32 PM
Blogs have much more depth than your run-of-the-mill media releases. They allow people to discover the company and what is behind it. They allow people to formulate a relationship with the employees and the stories of the company. What could produce more loyalty or interest in a product than seeing how connected people already are to its existence?
It sounds like your client is a perfect candidate for the blogosphere. Bloggers share a skeptical, but welcoming attitude for companies that try social media. Everytime you turn around, a blogger is applauding a company for recognizing the benefits of participating in blogging. It sounds as though this is exactly what the company needs.
With blogging, PR has finally been able to set itself apart from advertising. For the longest time, the two were inseparable with lines that did not offer distinction. Blogging has reinforced the mutually beneficial relationships of which PR has been speaking of for years.
Posted by: Courtney | March 22, 2006 11:18 AM