I meant to post this last night....
Just got in to the re:Charge06 conference in St. Augustine, FL. The Friday night keynote is being given by Phil Bienert. He's talking about brand experience with some of the larger retailers and banks. Phil works for Citibank. His primary slide:
It will be creative people who will lead the successful companies into the Experience Economy.
Other nuggets:
- The software exists to make technology limitations go away, but so many companies don't want to buy it.
- Saying the technology is a limiting factor is a sell-out.
- Don't push people to the web, make them want to go there.
The conference is being held at Flagler College, a great historic campus. Tonight's keynote is in the grand Flagler Room in the main building. The contrast of an LCD projector in a room with a Victorian interior featuring ornate ceiling relief work and bold window treatments is interesting.
