The St. Pete Times had an article in Monday's business section about blogs: Blogosphere mainly a domain of small business - for now. I was interviewed and quoted in the article. You always fear what quote might get used (or mis-used) but Dave Gussow did a great job and featured this one:
And that's one of Hallett's main messages to companies and groups: A blog doesn't have to be about writing. It can, and perhaps should, be as much about listening.But perhaps to clarify, I meant 'Blog Strategy' and not 'Blog'. Make that substitution and it reads a bit better :-)
