Kaye Trammell mentions that she has completed a survey of public relations practitioners which included blogs and other new communication tools. She'll be presenting a number of studies and journal articles based upon this work, but she does provide us these initial highlights:
- Communication industry folks use blogs at a similar level to the nation overall (comparing our data with Pew numbers)- Professional blog use is low across the board
- Journalists use blogs more frequently for day-to-day work than PR practititioners
- PR practitioners use blogs for strategic planning/tasks more often than jouranlists
- Both sets of professionals think a professional use of blogs should be taught to students
- All groups believe that blogging will increase over the next 5 years
Visitor Comments
"All groups believe that blogging will increase over the next 5 years"
Definitely. As of today, Technorati lists 33.6 million blogs in its directory. That figure was 31.3 on 3/24/06,(up from 29 million 2.5 weeks prior to that). This trend is definitely supporting a rate of growth at or near one million blogs per week.
Professionally, not many advertising or design agencies have switched over to an all-blog model. I believe the only major ad agency to do it is Hill/Holliday: http://www.hhcc.com/
Posted by: makethelogobigger | April 8, 2006 2:39 PM
I can't wait to see the data. Do you know where/when it will be published?
Posted by: Sherrilynne Starkie | April 9, 2006 5:59 AM