Last week the Atlanta Business Chronicle had a feature article titled: Businesses wake up to blogs. The story is now online so I'm linking to it now (a week late). The article explores local Atlanta firms that are using blogs.

In that market one of the biggest names blogging is of course Earthlink with their Earthling blog. Earthlink's corporate blogger Dave Coustan was interviewed and when asked about the negative comments that a company might receive with a blog he said this:

To Coustan, the negativity is part of an open dialogue the company cherishes. Nearly every day, Coustan says, he shares the customer opinions he collects with executives and product managers.

Longtime blog-friend Toby Bloomberg get's the money-quote:

"The conversations are going to go on whether you have a blog or not," she said. "Why wouldn't you want to have that conversation in your own home -- where you have the home-court advantage?"

Once again, one of the sub-topics of the article is the lack of blog adoption by 'big business'. And yes, yours truly gets a small quote at the very end of the article.

Now that we have had three recent articles about 'big business' blogging: Atlanta Business Chronicle (mentioned here), St. Pete Times article, and the Orlando Sentinel article, I plan to post something later about this lack of big business adoption. My take? Who cares?