Can PR Newswire and BusinessWire Learn from Edgeio?

+ Posted by Josh Hallett on 04.11.06 // 12:38 PM

Reading Steve's recent post about the future of newswire services such as PR Newswire and BusinessWire I can't help but think of Bob Wyman's recent post about edgeio and structured blogging. In his post Bob talks about how edgeio is differentiating itself from 'walled garden' services such as Craigslist by collecting public data and aggregating it.

This is very similar to what Steve was referring to, a new PR wire service that collects data from corporations and other sources and then aggregates/pushes it to end users. If users started tagging each release and pinging the appropriate server it could easily be done. But how is that different or any more difficult than what we can do now with Technorati or PubSub and a few good watchlists? It's not, that's the thing. If somebody would just focus some resources to made it dead-easy to use then they'd have something.

The big issue is trusting the source, we can't just have everybody issuing a corporate press release can we :-) Just ask Emulex about that. That technical issue should be a small hurdle though. The big hurdle is getting more journalists and newsrooms to use RSS.

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>The big issue is trusting the source, we
> can't just have everybody issuing a
> corporate press release can we :-)
"Trust" will come, in part, from the further development of identity systems like OpenID and Yadis... Also, there is a role here for businesses or organizations that act as "endorsers." i.e. If you meet some criteria, they will associate an attribute with your identity... You will then, perhaps, subscribe to "All press releases from identities associated with the American Medical Society..." etc.

bob wyman

Hi Josh,

This is very interesting. Being relatively new to the blogging world, would you mind terribly giving a brief explanation of your take on "Structured blogging"? What is it? What are the benefits? What are the shortcomings? This is something that is relatively unfamiliar to me.

I apolgize in advance if this is a stupid question. If so, please just ignore me or delete the comment.

Thanks,
Carol

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