The Jerry Maguire of Public Relations Teaching?

+ Posted by Josh Hallett on 04.14.06 // 09:38 AM

During a sleepless night Karen Russell of the University of Georgia - Grady College had a Jerry Maguire moment. She thought about how they were teaching PR and what could be done to improve it....then she wrote up a manifesto and e-mailed all the faculty. When looking at the PR curriculum Karen said:

It's virtually the same as it was 10 years ago, with the exception of an additional requirement for a research class.

Of course, individually we've changed the way we teach. Adding blogging, for instance, to the PR writing class is something I did for the first time last semester. But who says a PR writing class is necessary, or sufficient?

So I e-mailed a manifesto to my colleagues suggesting that we toss everything out and build a new curriculum from scratch.

How many other programs are stuck in the 90's? or perhaps even the 80's? There are always cases of students being a bit more technologically advanced than the faculty, but within PR this is a huge issue since technology is driving many of the changes we're seeing.

I encourage you to visit Karen's Teaching PR blog and leave a comment. What do you think the PR curriculum of today and tomorrow should cover?

Earlier I blogged about how students were asking why they weren't learning about some of the new tools and trends.

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Visitor Comments

Great post Josh. Educate---you've got to educate before you can sell. You don't need a protégé do you?

If you get a copy of her manifesto, let us know.

so they have the same problem... there is too much old information. and even so... if there were some new info, it's still 2-3 years old.

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