Morgan McLintic asks: Where are all the in-house PR bloggers?
Is it because agency-types, freelancers and students all have a commercial imperative to raise their profile and to demonstrate their understanding to the market, whereas there isn't that same dynamic for client-side PR pros?I think Morgan is correct in his assumption. There is a reason that some people are independent practitioners while others may be more one-company oriented. By going-solo you are taking a calculated risk and are more willing to try new things. There is also less of a chance of being fired :-)
Visitor Comments
Agreed - I expect many freelance PR consultants blog in order to raise their personal profile since they no longer have the weight of the corporate vehicle behind them.
Posted by: Morgan McLintic | April 24, 2006 7:09 PM
I agree with the first comment. However, I find the biggest prevention for blogging on Client related PR is usually restricted by confidentiality agreements. Although some information could be very beneficial to the public the majority could end up getting you in hot water with your client.
Posted by: Rich Hobby | April 25, 2006 2:47 PM
Agreed - but perhaps advice on how to run an in-house team, how to manage an agency, prepping spokespeople, newsflow, story discovery etc would be good. You don't have to talk about the content of the campaign but share understanding of the practice of PR from a client's perspective.
Posted by: Morgan McLintic | April 26, 2006 5:54 PM