A Phrase That Means Nothing

+ Posted by Josh Hallett on 05.17.06 // 11:27 AM

Steven Schwartz from Reuters is on stage at Syndicate. He's giving a good overview of what Reuters is doing with content/syndicataion but he keeps using the term value proposition. I know the business relevance of the concept, but as a customer/consumer/person that phrase means nothing to me.

Visitor Comments

Buzz words are like club t-shirts. They're how we tell who is one of us and who isn't. They aren't really made to be inclusive and to bring customers closers. They are made to make me look like I know things, like I am one of the club.

If I wanted to talk to customers I would talk in the language of the customers . . . I would seek out the words that my customers use, think in the thoughts they think, wish in the wishes they wish, dream in the dreams they dream.

Buzz words are like club t-shirts. They're how we tell who is one of us and who isn't. They aren't really made to be inclusive and to bring customers closer. They exclude not include. They are made to make me look like I know things, like I am one of the club.

If I wanted to talk to customers I would talk in the language of the customers . . . I would seek out the words that my customers use, think in the thoughts they think, wish in the wishes they wish, dream in the dreams they dream.

Post Your Comment






Blog Search
About Josh Hallett
Recent Blog Posts
More Golden Gate at Night
posted on: Aug 4, 2008 at 04:37 PM

Vote for Voce
posted on: Aug 4, 2008 at 04:31 PM

Clarity
posted on: Jul 21, 2008 at 06:03 PM

BlogHer 08 Photo Highlights
posted on: Jul 20, 2008 at 03:00 PM

Golden Gate Bridge at Night
posted on: Jul 20, 2008 at 12:03 PM

Nikon Coolpix S600 Initial Review
posted on: Jul 14, 2008 at 10:01 PM

Off to California and BlogHer Next Week
posted on: Jul 11, 2008 at 08:01 AM

BlogOrlando 2008 Registration
posted on: Jul 10, 2008 at 10:48 AM

Syndicate
Subscribe via E-mail
Where I Work

Blogs I Read
Photos
www.flickr.com
Location