This morning I was a keynote speaker at a local FPRA event in Port Canaveral, Florida. During the media roundtable portion after my session I moved from table to table (along with other media reps) speaking to local PR practitioners. The group is mostly comprised of local agencies and in-house communicators. To my surprise I arrive at a table with Sara Zavala from Edelman. They're everywhere!

To put things in perspective Port Canaveral is close to Cape Canaveral (Kennedy Space Center) and a bevy of technology firms.