What to Link To?

+ Posted by Josh Hallett on 07.11.06 // 08:32 AM

Like a number of consultants I have my blog and my traditional web site on the same web server, but slightly different URLs. What I mean by this is my site is at http://hyku.com/ while my blog is at http://hyku.com/blog/. So the question is what do other bloggers link to when referencing me?

If you answered my blog you'd be wrong. According to Technorati there are more links to by web site than my blog. Why? Do people just assume that they two URLs are one in the same?

It's a semantic issue I know since all of the links still end up here in one way or another, but it's an interesting observation.

Visitor Comments

I've been wrestling with this very same issue, Josh... while the User Experience purist in me wants short, clean URL's, I also understand the technical reasons why blog links are in a separate directory or at complex (parameter-passing) URL's. Ideally we'd be using a Content Management System that makes it all transparent, publishing a site and respecting our interface as easy as updating a templated/standardized blog. The latest generation of web tools (I use SandVox from Karelia) is moving in that direction, but it still feels like we have a long way to go in terms of integration!

I've linked to you a few times on various blogs. When I link to you as "Hyky Josh", I link to the main site. When I link to you as "Just Plain Josh", I link to your blog.

In my case, laziness ("economy of effort" sounds better) is often to blame for not linking to /blog.

Guilty. :o I'll go to confession...

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