Florida Tourism Web Site Incorporates User Generated Content

+ Posted by Josh Hallett on 08.07.06 // 07:22 AM

Visit Florida, the Florida tourism agency, recently launched a new tourism web site aimed at Florida residents: http://floridians.visitflorida.com/. It's your standard destination marketing site with one exception. The site allows users to submit their destination/getaway ideas and comment on other user submissions.

Visit Florida Accepts User Content

Currently the content submission system is tied to a contest, and is limited to a 300 word write-up and two photos. The terms/rules for the submissions are:

GETAWAY SUBMISSIONS: 1. All submissions are the property of VISIT FLORIDA. 2. All submissions are subject to editorial review to correct grammar and spelling, delete expletives and eliminate content not related to travel in Florida. 3. Submissions that are known to be untrue or that are promotional in nature will not be posted. If a questionable submission is made, the site editor will contact the user to provide an opportunity to clarify the submission. 4. The site editor may provide additional commentary to a user’s submission for clarification purposes.
So far there are a number of user submissions and a few of them have comments.

It's a great move by the state, especially since more and more travelers are looking to each other for suggestions. The true test will be if they allow negative comments to be posted. With this I am not talking about some biased rant, but a legitimate customer service related issue.

I plan to post some comments about my current trip.

Visitor Comments

This is a great creative way to build interest in Florida Tourism. Self-generated content seems to be the wave of the future.

Post Your Comment






Blog Search
About Josh Hallett
Recent Blog Posts
A Basic Social Media Data-Set
posted on: Jul 2, 2009 at 09:31 AM

Equivalency or Not to Equivalency
posted on: Jun 30, 2009 at 09:35 AM

On Domain vs Off Domain - Part 2 - Or What Jakob Nielsen Said
posted on: Jun 29, 2009 at 09:43 AM

The Launch of Voce Connect
posted on: Jun 16, 2009 at 02:22 PM

Twitter, the New RSS
posted on: Jun 15, 2009 at 10:13 AM

WordCamp Orlando - December 5, 2009
posted on: Jun 11, 2009 at 09:43 AM

Hey Publix - Your First Store is For Sale
posted on: May 27, 2009 at 10:42 AM

Back in London
posted on: May 18, 2009 at 04:13 AM

Syndicate
Subscribe via E-mail
Where I Work

Blogs I Read
Photos
www.flickr.com
Location