Dan Greenfield has a thought provoking post talking about bloggers as journalists. The opening sentences set the stage:

We have all experienced it – a news story runs about your company, but the reporter never contacted your company for a comment. Makes us mad and clients mad. Journalists should know better we say.

But how about when bloggers post a comment about your company or pull comments from a company blog without contacting the PR department? Are we still as angry? My guess is probably not.