Bob points out this great example of how not-to launch a blog. A Florida candidate for Attorney General 'launched' his blog with a 'Coming Soon' post on July 20th. As of today, it's still 'coming soon'.
If you can't launch a blog with at least one substantial post, then don't even bother to turn it on. Following that basic advice will help you avoid embarrassing snafu's like Skip's non-blog.
I typically advise clients to have at least 1-2 weeks worth of posts in the system before you go live. When you do launch, you can post a 'We're here....' post and then talk about the subjects you'll be covering on the blog with links to previous entries that represent those subjects. This way the initial readers will get a good overview of the purpose of the blog with relevant examples of content.
Visitor Comments
Josh,
Very good advice re starting with a couple weeks worth of posts pre-written.
Another thing that I suggest to potential corporate bloggers is that, before they decide that to launch a blog, they should write an "article" every day for 30 days and email it to me. This gives them a chance to see if they really have the passion to blog, something to say and the writing ability to pull it off.
Posted by: Joseph Thornley | October 31, 2006 7:43 PM
The Skip Campbell blog has been removed.
Posted by: Bob | November 1, 2006 4:37 PM