That little equation is becoming rather powerful. If you don't get it, here is the explanation:
( Unhappy Customer + Blog ) x Google = Bad News for CompanyA week ago I posted my rant against local pizza place, NY Pizza Baby. They had littered the neighborhood and my yard with annoying signs. That post drew quite a few comments and some inbound links. The result? If you do a search on Google for 'NY Pizza Baby' look what's number one.
Actually it was number three on Google within two days of my initial post, but it's stabilized at one for the past day or two.
Visitor Comments
Thats gotta hurt.
Posted by: Judson | November 11, 2006 8:58 PM
This equation is an interesting concept. Many companies have become successful through blogs and other social media tools. But they also have to remember that the organization can be hurt by blogs as well.
Your example about NY Pizza Baby showcases how powerful a single blog post can be. One post can easily do damage to an organization and hurt their reputation.
In this case it is easy to see how much damage was done by the post's ranking on Google. Anyone who is interested in the pizza company and runs a Google search will find out about the unhappy customer.
Hopefully the impact of unhappy customer blog comments will give organizations another reason to treat their customers with respect. If they practice 'customer care' in their organization, then they can prevent blog comments from hurting their reputation in the future.
Posted by: Kristin H. | November 12, 2006 9:37 PM