Mplanet 2006 - Measurement in a Time of Integration and Distribution

+ Posted by Josh Hallett on 11.30.06 // 12:29 PM

At the end of the last session, during the Q&A George Harrison from Nintendo said something about metrics. I am paraphrasing, but here is what he said.

All this focus on integration and new distribution channels is making it increasingly difficult to measure the effectiveness of all these new segments.

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