In his talk at Mplanet today Peter Kim from Forrester talked about the role of social computing in today's marketing world. He suggested adding a Fifth P to the famous Four P's of marketing.
The 5th P - Participation
In his talk at Mplanet today Peter Kim from Forrester talked about the role of social computing in today's marketing world. He suggested adding a Fifth P to the famous Four P's of marketing.
The 5th P - Participation