Where have we heard this story before.....run 'hip' new ad during the Super Bowl then let people 'discover' (then call-out) your fake blog that goes along with it. Remember the Lincoln Fry blog from McDonalds?
In this case the commercial hasn't even run yet, but AdPulp's David Burn has discovered a possible fake blog from GM for their Robot 2407. Below is the GOTO ROBOT blog written by ROBOT 2407. (Susan's comment below is correct....it was very late last night when I wrote this...so perhaps character blog would be a better description)
Comments are not enabled on the blog, and it seems funny that the 'ROBOT' posts at exactly 6:00 PM each day.
ROBOT 2407 even has a YouTube account. Looking at his profile you see he likes Kraftwerk.
Visitor Comments
While I wish there was some indication of sponsorship on this blog, assuming it is from GM itself, I'd call this a character blog, versus a fake one. And it can live or die by how amusing it is. Fake, in my opinion, is when there is intent to deceive -- like pretending you are kids excited about a new electronic device and so forth.
Posted by: Susan Getgood | February 3, 2007 9:14 AM
Of course he posts at the same time everday, he's a robot! I mean, look at his blog posts. He's got a routine.
Posted by: Eric | February 3, 2007 3:35 PM