In a great post, Mike Manuel provides the chronology of the 90-second news cycle we now live in:
+1 second to hit publish+2 seconds for a blog to refresh
+3 seconds for feed readers to update
+4 seconds to email, link, tag, rank, or rate a blog post
+5 seconds for readers to form an opinion and/or leave a comment
+1 minute for Technorati to register a server ping, crawl and index a blog post
+8 seconds for alerts, watchlists and saved searches to propagate
+4 seconds for a blog post to plateau, amplify or disappear
+2 seconds for this cycle to repeat from the beginning
+1 second to realize the world's changing...
Update: Mike was responding to somebody that said the 24-hour news cycle was still 'in-effect'. To put things in perspective, here is some quick math for you.
In a 24-hour news cycle there are total of 960 unique, 90-second news cycles.
Visitor Comments
Geesh, this makes Jack Bauer look like a panzy compared to contemporary PR folk....
Posted by: Mike Manuel | February 13, 2007 11:34 AM
Are you hiring?
Yes, I'm kidding.
Posted by: excruciatingly Betsy | February 14, 2007 10:01 AM
So to get any attention, we must post something every 90 seconds, right?
Posted by: Fritz | February 15, 2007 6:28 PM