A Late New Communications Forum Wrap-Up

+ Posted by Josh Hallett on 03.16.07 // 04:22 PM

Yes I am a bit late on this one....a week late actually, but like many others I wanted to share a few thoughts about New Comm Forum. From a conference blogging standpoint you can look at Joe Thornley and Chip Griffin who did the most comprehensive recaps. Heck, Nathan Gilliat wasn't even there and he has some comments. Nathan was able to follow along virtually.

Todd Defren wrote a comment that was often said among the usual gang.

Many of the veteran attendees noted that the crowds were more “corporate” than ever. This doesn’t mean that the suits want to mess things up; everyone I talked to from the corporate side seemed genuinely eager to learn; to be more open and candid.
While this is true and many of the conversations/topics have been done over and over again....it's all new to the majority of the audience. In situations like this I am more than willing to share knowledge with others.

However, I do learn a great deal. I pay attention to how the audience is receiving and perceiving the content, what questions are they asking, what keeps them up at night, is ROI the only measure in corporate-land, etc.

As an independent consultant I sometimes have experiences with corporations that make me glad I don't work for one, but the audience at New Comm showed that the corporate world is wanting to learn, for their benefit and for the benefit of their customers.

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